In Italy, the postwar economic boom, otherwise known as the “Golden Age,” ended in the 1970s as the country transitioned into cultural, manufacturing and financial globalization. It was during a complex period, not long before the first major oil crisis, when Maurizio Gabbai founded Forma Italiana in Milan, a landmark for foreign buyers seeking opportunities in Italy.
Forma Italiana becomes the buying office in Italy to IKEA. The business branch grows rapidly to be later acquired in its whole by Ikea itself. The event represents the second major change for Forma Italiana, as it moves toward trading in perfumery and personal care products.
The generational transition within the company brings new vitality with the entry of Claudio Gabbai and later Davide Reis. Claudio plays a key role in developing the strategy for the development of the French chain Marionnaud into the Italian market (an investment of over 90 million euros and the acquisition of 150 perfumeries). The company also launches ambitious projects, including the creation of three drugstores, the first of which is the COSMIX Store in Milan, later sold to Marionnaud. Claudio Gabbai assumes the role of vice president of Marionnaud Italy.
From the 2000s, Forma Italiana directed its focus toward international trading, emerging as a benchmark in the industry for its reliability, quick action and professionalism. In 2018, it ranked 13th out of 445 companies in the industry.
In Italy, the postwar economic boom, otherwise known as the “Golden Age,” ended in the 1970s as the country transitioned into cultural, manufacturing and financial globalization. It was during a complex period, not long before the first major oil crisis, when Maurizio Gabbai founded Forma Italiana in Milan, a landmark for foreign buyers seeking opportunities in Italy.
Forma Italiana becomes the buying office in Italy to IKEA. The business branch grows rapidly to be later acquired in its whole by Ikea itself. The event represents the second major change for Forma Italiana, as it moves toward trading in perfumery and personal care products.
From the 2000s, Forma Italiana directed its focus toward international trading, emerging as a benchmark in the industry for its reliability, quick action and professionalism. In 2018, it ranked 13th out of 445 companies in the industry.
Forma Italiana embodies its growth through an ongoing approach of openness and inclusion, reflecting such principles in its corporate structure as well The integration of new managerial talent into the membership brings innovation to the company’s processes and vision, fuelling further growth.
The business model is rooted in two key principles: cooperation and loyalty to suppliers, as well as prompt action as well as pursuit of satisfaction for customers.
The approach consolidates the company’s prominent position, emphasized by stable and long-lasting relationships in foreign markets, an international platform with global distribution, and significant market breakthrough and control capabilities. Forma Italiana currently manages six warehouses with a total of 30,000 square meters, offering 30,000 SKUs and stocking 42 thousand pallet spaces in the perfumery, cosmetics, personal and home care sectors. Together with the company’s trading, it provides high-quality services in logistics, administrative and functional support.
Forma Italiana embodies its growth through an ongoing approach of openness and inclusion, reflecting such principles in its corporate structure as well The integration of new managerial talent into the membership brings innovation to the company’s processes and vision, fuelling further growth.
The business model is rooted in two key principles: cooperation and loyalty to suppliers, as well as prompt action as well as pursuit of satisfaction for customers.
The approach consolidates the company’s prominent position, emphasized by stable and long-lasting relationships in foreign markets, an international platform with global distribution, and significant market breakthrough and control capabilities. Forma Italiana currently manages six warehouses with a total of 30,000 square meters, offering 30,000 SKUs and stocking 42 thousand pallet spaces in the perfumery, cosmetics, personal and home care sectors. Together with the company’s trading, it provides high-quality services in logistics, administrative and functional support.
of 30.000 sqm
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42.000 pallet spaces
Claudio Gabbai
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