Cookie Policy

Policy regarding the processing of personal data of online users

Cookie Policy in accordance with EU Regulation 2016/679 (“GDPR”)

Data controller and personal data protection officer (DPO)

The data controller is Forma Italiana S.p.A. with registered office in Corso Magenta 56 – 20123 Milano, VAT No. 01832750150, e-mail (“Company” or “Data Controller”).
The Data Protection Officer (DPO) can be reached at the e-mail address

Personal Data Processed

Browsing Data.

What are Cookies

Cookies are data created by a server that are stored in text files on the computer’s hard disk or on any device used by the user to access the Internet (smartphones, tablets) and allow the collection of information about the user’s navigation on the website.

Cookies can be stored permanently on your computer and have a variable duration (so-called persistent cookies), but they can also vanish when you close your browser or have a limited duration (so-called session cookies).

Cookies may be installed by the website you are visiting (so-called first-party cookies) or they may be installed by other websites (so-called third-party cookies).

How we use Cookies

  • Technical Cookies
    • Session/navigation: The use of session c.d. cookies (which are not stored persistently on the user’s computer and disappear when the browser is closed) is strictly limited to the transmission of session identifiers (consisting of random numbers generated by the server) necessary to enable the safe and efficient exploration of the site and its applications. The so-called session cookies used in the site avoid the use of other computer techniques potentially prejudicial to the privacy of users’ browsing and do not allow the acquisition of personal identification data of the user. They do not require the user’s consent.
    • Persistent cookies: persistent cookies remain on the device even after leaving the website, until the user deletes them or until their expiration date is reached. The site creates this type of cookie and stores them on the device so that they can be read when the user visits the site again. This allows, for example, to find again, even on subsequent visits to the site, the preferences set (e.g. wish list, shopping cart…). They do not require your consent.
  • Analytics cookies: cookies installed to collect aggregate information of a mainly statistical nature (how long you stay on a web page, number of visitors to the site…).
    • First-party analytical cookies: similar to technical cookies in that they are installed directly by the site you are visiting to improve its usability. They do not require your consent.
    • Third-party analytical cookies: analytical cookies made and installed by third parties to analyze users’ browsing in order to make statistics on visits or to improve content offerings, show products that are similar to each other and possibly place targeted advertising on web pages. The system used is Google Analytics, the latter being a web analytics service provided by Google LLC (“Google”). Google Analytics, like the other systems, uses “cookies to enable the website to analyze how users use the site.” The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored on Google’s servers in the United States. Google will use this information for the purpose of tracking and examining your use of the website, compiling reports on website activity, and providing other services relating to your use of the Internet. Google may also transfer this information to third parties where required to do so by law or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may in any case refuse the use of cookies by selecting the appropriate setting on your browser, but this may prevent you from using the full functionality of the website.
      Since the IP address is in plain text, the use of such cookies requires your consent. By clicking on the “ACCEPT” button in the banner or continuing to browse the website, you consent to the processing of your data by Google in the manner and for the purposes stated above.
  • Profiling Cookies: cookies used to track the user’s browsing on the web and create profiles on his/her tastes, habits, choices, etc. With these cookies, advertising messages can be transmitted to the user’s terminal in line with the preferences already expressed by the same user when browsing online.
    • Third-party profiling cookies: used and installed by third parties to track the user’s online browsing and create profiles on his tastes, habits, choices. These cookies are managed by third-party companies. Social buttons/widgets, i.e., those particular “buttons” depicting social network icons (e.g., Facebook), can also be found on These “buttons” allow users who are browsing the site, to reach and interact with a “click” directly with social networks. By clicking on the social buttons/widgets, the social network acquires data about the user’s visit to the site and simultaneously releases its own profiling cookies.

Managing Cookie Preferences

Consent to the use of cookies is given in one of the following ways:

  • by clicking on the “ACCEPT” button in the banner, which allows you to manage your preferences and contains the short information notice, which appears the moment the user accesses the site;
  • by continuing browsing the site by accessing another area of the site or by selecting an element of the same page.

How to change your Cookie settings

Most Internet browsers are initially set to accept cookies automatically. This means that the user has the option at any time to set his or her browser to accept all cookies, only some, or to reject them by disabling their use by sites. In addition, the user can normally set his browser preferences so that he is notified whenever a cookie is stored on his computer. Finally, at the end of each browsing session, the user can delete the cookies collected from the hard drive of his device. If you want to delete the cookies installed in the cookie folder of the browser you are using, you should remember that each browser has different procedures for managing the settings.

By selecting the links below, the user can obtain specific instructions for some of the major browsers:

If the user does not want to receive Google Analytics cookies, he/she can do so by connecting to the page:

If the user wants to learn more about cookies in general they can visit:

If the user wants to learn more about behavioral advertising and online privacy he can visit the page:

If the user wants to learn more about Google Analytics cookies he will be able to visit:

TechnicalFirst partyLegitimate interestPersistent 
  TechnicalFirst partyLegitimate interestPersistent 
Google Analytics_gaAnalyticsThird PartyLegitimate interestPersistentGoogle’s privacy policy and how Google uses cookies can be found at the following link:
 _gidAnalyticsThird PartyLegitimate interestPersistent 
 _gatAnalyticsThird PartyPersistent 
FacebookProfiling / Social ButtonsThird PartyPersistentFacebook’s privacy policy is available at the following link:

Obligation to provide data

The personal data processed through the installation of technical cookies and first-party analytical cookies are necessary to ensure proper navigation within the site.
It is optional to give consent to the installation of third-party analytical cookies and profiling cookies. Your personal data will be processed by such cookies only with your express consent in the manner indicated above.

Data recipients

Data may be processed by external parties operating as autonomous data controllers such as, but not limited to, authorities and supervisory and control bodies.
Data may also be processed, on behalf of the Company, by external parties designated as data processors, to whom appropriate operating instructions are given. These subjects are essentially included in the following categories:

  • companies that offer e-mailing services;
  • companies that offer services instrumental to the pursuit of the purposes indicated in this information (IT suppliers, companies that deal with the management and maintenance of the site…);

Persons authorized to process data

The data may be processed by employees of the company functions assigned to the pursuit of the purposes indicated above, who have been expressly authorized to process the data and who have received appropriate operating instructions.

Transfer of Personal Data to countries outside the European Union.

Data collected using cookies may be transferred to countries outside the European Union and in particular to the USA, whose level of data protection has been deemed adequate by the European Commission” (USA, Privacy Shield).

Rights of the data subject – Complaint to the supervisory authority

By contacting, by e-mail at, data subjects may request from the controller access to the data concerning them, their deletion, the rectification of inaccurate data, the integration of incomplete data, the restriction of processing in the cases provided for by Article 18 GDPR, as well as the opposition to processing in cases of legitimate interest of the controller.

Data subjects also have the right, in cases where the processing is based on consent or contract and is carried out by automated means, to receive in a structured, commonly used and machine-readable format the data, as well as, if technically feasible, to transmit them to another data controller without hindrance.

Data subjects have the right to revoke the consent given at any time for marketing and/or profiling purposes, as well as to object to the processing of data for marketing purposes, including profiling related to direct marketing. This is without prejudice to the possibility for the data subject who prefers to be contacted for the aforementioned purpose exclusively through traditional means, to express his or her opposition only to receiving communications through automated means.

Data subjects have the right to lodge a complaint with the competent supervisory authority in the Member State where they usually reside or work or the State where the alleged infringement occurred.



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