Fast Moving Consumer Goods

Forma Italiana sells and distributes internationally a wide portfolio of household and personal hygiene products from top brands. Forma develops its business in Italy and abroad and guarantees its customers excellent assortments, volumes, expertise and ancillary services to meet the different needs and characteristics of the various and multiple sales channels.


Our Brands

Products for personal and home care


Bluma originates from the word blooming for its rich range of scents and essences that will create incredible experiences. The collection is presented in soft and pastel colors. The natural feeling of the line is emphasized by a premium design and recyclable materials. Bluma’s mission is to be both aspirational yet accessible, carrying the finest beauty treatments.


Forma Italiana has developed a super drain gel that destroys the worst clogs.
The consistency of the gel formula allows stagnant water and blockages to pass through and clear away their unpleasant odors without affecting the pipes.


Forma Italiana distributed top brand cleaning and hygiene products around the world for over 50 years, realizing what people really need to clean their homes. Its laboratory has spent years researching and developing two types of multi-purpose professional cleaning products with ultra-effective formulae: Sgreasy Original and Sgreasy Sensitive.
These are perfect on stubborn grease and tough dirt with high performance.


Edora was created from the need for high-performance hygiene products during the pandemic period. Forma Italiana has therefore responded to market demand with an effective and efficient product which does not only sanitize, but also leaves a soft sensation as a result of its emollient substances.


“The quality of products and excellence in service characterize Forma Italiana’s way to work”

“The quality of products
and excellence
in service
Forma Italiana’s way to work”

Brands distribution

Products for personal and home care


LUX bath and body products are the perfect union of fine fragrances – crafted by the world’s best perfumers – and skin loving formulas and textures. They make skin glow, they leave a long-lasting scent, they delight the senses, turning your bath time into a luxurious moment of self-care.


The expert approach to perfume had inspired the creation of Camay in 1926 and has helped it to become a legendary global brand. The Camay perfume collections correspond to modern trends, their compositions are diverse, unique and versatile, like a true woman: from the delicate aroma of roses of the French Romantique collection to the exotic and seductive aroma of violets of the Secret Bliss collection.

camay logo

World’s 1st ever gel toothpaste. Closeup was the first to bring a gel toothpaste, infused woth mputhwash to market. Today, the team of professionals continue to develop innovative toothpastes, supported by clinically proven technologies, focussing on anti-cavity protection, visible whitening and superior freshness.


It is one of the most popular brands for oral hygiene, the dental expert for the whole family. Pepsodent product ranges cover all needs for good oral hygiene: protection, active fresh, germ check, gum care and natural whitening.

The iconic sports brand challenges the market of sports fragrances & personal care with a unique range of products to attend to the needs of all people, to be available to all, with a message of positivity, openness and the freedom to express who you are.
Fragrances must be comparable in quality to luxury brand fragrances in strength, durability and impact. Reebok fragrances for her have been designed from a feminine and carefree perspective. The perfumes that Reebok has designed for men are characterised by refreshing woody tones, created with masculine no-nonsense men in mind, replete with aromas that convey peace-of-mind and self-confidence.


Corine de Farme was created by Paul Duprez in 1969. The brand soon proposed natural skincare products and toiletries for babies’ fragile skin. Three generations later, Corine de Farme now proposes a range of skin care and beauty enriched with 100 % naturals extracts for the entire family and develops itself in France and is expanding internationally. Corine de Farme is the French brand chosen by Miss France and thousands of others women who are looking for a natural and shiny beauty.


For over 150 years, the Vaseline® brand has been passionate about healing all skin – from the everyday to the toughest conditions. An authority on skin and skincare, Vaseline knows that when skin is healthy, it can do amazing things.




FAst moving
consumer goods